Media Representations and Research Methods Summer School

Introduction of Media Representations and Research Methods Summer School

The seventh edition of my Media Representations and Research Methods Summer School at Maastricht University is scheduled for 13 until 17 July 2020. As its sub-title suggests, it focuses on critical discourse analysis, social semiotics and news framing.

You can read more about the course content, course objectives and recommended literature below. This page also offers you the preliminary timetable that may be subject to change later.

Click here for more information and to apply for the course on DreamApply website

Student reviews of Media Representations and Research Methods Summer School

“I found Leonhardt very well familiar with all the dynamics of his class room, as he very efficiently caters to the need of all his students coming from different social, cultural and educational backgrounds.” – Sadia from Pakistan

“Leonhardt is a great lecturer who knows his subject matter. I found his inclusive approach particularly useful in teaching media analysis techniques.” – Koen from Belgium

“Not only did Leonhardt demonstrate a high level of expertise in the subject, but he also helped his students understand difficult concepts in a very accessible way, effectively bridging the gap between theory and practice, and fostering fruitful discussions in class.” – Carolina from Brazil

Quotes taken from LinkedIn recommendations

Description of Media Representations and Research Methods Summer School

The tweets of US-President Donald Trump, the heated social media debate on Greta Thunberg and the many angles on migration stress the pivotal role of texts and images in our societies. This course teaches you the analytical skills to study the possible meanings of textual and visual media representations.

Interactive lectures offer you concepts and methods to examine what combinations of words and/or visual elements mean in terms of a broader debate in society. These lectures further help you to understand how national identities and power relations affect the interpretations of media representations. Your individual assignment concerns a short paper, in which you apply a method to study one or two news articles, cartoons or social media posts.

Specially for this Summer School, Dr Leonhardt van Efferink developed a template that helps you to write a well-structured course paper. On top of this, he offers individual feedback in class and active personal tutoring by e-mail. Finally, his support includes a simple framework to develop focused, consistent and transparent research questions.

Goals of Media Representations and Research Methods Summer School

  1. Designing an analytical framework to study media representations with textual and/or visual elements (e.g. newspaper/magazine articles with photos, cartoons and social media posts).
  2. Developing a research method that draws on critical discourse analysis, social semiotic analysis and/or news framing analysis, in line with your research objectives.
  3. Explaining the role of the national and ideological contexts in which (social) media content is being produced.
  4. Understanding the complexity of text-image relations and their role in meaning-making processes.
  5. Producing a research design and dataset for your thesis or dissertation that is manageable.

Timetable of Country Risk Analysis Summer School

13-17 July 2020; Timetable may be subject to change, pending sufficient applications; Session Types: (IL) Interactive Lecture; (RD) Roundtable Discussion; (SP) Student Presentations; (WS) Workshop

Day Start Time End Time Title Type
Monday 9:00 10:00 1. Introduction of Convenor, Participants and Program RD
10:00 12:00 2. From Signifier to Discourse RD
12:00 13:00  3. Research Questions IL
Tuesday 9:00 10:00 4. Your Dataset SP
10:00 12:00  5. Research Design, Your Positionality and Research Paper Template IL
11:00 13:00 6. Critical Discourse Analysis IL
(Lunch Break)
13:00 15:00 7. News Framing Analysis IL
Wednesday 9:00 10:00 8. Media, Representations and Meanings IL
10:00 11:00 9. Social Semiotics 1: Visual Analysis IL
11:00 12:00 10. Social Semiotics 2: Text-Image Relations IL
12:00 13:00 11. Applying a Social Semiotic Method WS
Thursday (Working on Your Assignment)
Friday 9:00 12:00 12. Your Research Findings SP
12:00 13:00 13. Key Takeaways and Future Plans RD

Suggested Literature for Media Representations and Research Methods Summer School

Dr Leonhardt van Efferink has based this course on publications in various languages (see overview below for some examples). You are not required to do pre-course reading. However, if you would like to do so, you are advised to select one of the publications below. You can also contact Leonhardt for tailor-made reading advice.

  1. Caple, H. (2013) Photojournalism. A Social Semiotic Approach.
  2. Dahinden, U. (2006). Framing. Eine integrative Theorie der Massenkommunikation.
  3. D’Angelo, P. (ed.) (2018) Doing News Framing Analysis II. Empirical and Theoretical Perspectives.
  4. Geise, S., & Lobinger, K. (eds.). (2013). Visual Framing. Perspektiven und Herausforderungen der visuellen Kommunikationsforschung.
  5. Machin, D. (2007) Introduction to Multimodal Analysis.
  6. Machin, D. and Mayr, A. (2012) How to do Critical Discourse Analysis.
  7. Richardson, J. (2007) Analysing Newspapers. An Approach from Critical Discourse Analysis.
  8. Royce, T. D. (2006). Intersemiotic Complementarity. A Framework for Multimodal Discourse Analysis. In T. D. Royce, & W. Bowcher (Eds.), New Directions in the Analysis of Multimodal Discourse (pp. 63-109).
  9. Van Gorp, B. (2010) Strategies to take the Subjectivity out of Framing Analysis. In P. D’Angelo, & J. A. Kuypers (Eds.), Doing News Framing Analysis. Empirical and Theoretical Perspectives (pp. 84-109).
  10. Wodak, R. and Meyer, M. (eds., 2016) Methods of Critical Discourse Studies.

Keywords for Media Representations and Research Methods Summer School

▪ Critical Discourse Analysis ▪ Social Semiotics ▪ News Framing ▪ Textual Analysis ▪ Visual Analysis ▪ Text-Image Relations ▪ Multimodal Analysis ▪ Media Representations ▪ Research Methods ▪ Research Design ▪ Research Questions ▪ Research Paper Template ▪ Analytical Skills ▪ Critical Thinking ▪ Employability

Guest Lectures or University Courses on Media Representations and Research Methods (Critical Discourse Analysis, Social Semiotics and News Framing)

Would you like to know how I can turn this Media Representations and Research Methods Summer School to guest lecture(s) or university course that is tailor made for your institution? Then contact me to explore your options.

Media Representations and Research Methods Summer School (Critical Discourse Analysis, Social Semiotics and News Framing)

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